Job Description

Director of Events & Field Marketing Reports to: Chief Marketing Officer Location: Remote (New England Area Preferred) Travel: Approximately 25–35%, concentrated around peak event periods About the Role We’re hiring a Director of Events & Field Marketing to own how CallMiner shows up in person and in-region across North America and EMEA. Reporting to the CMO and leading a small events team, you’ll run our annual customer conferences, a global trade show program, and an ABM-aligned field program of executive dinners, roundtables, and partner events, all measured against clear pipeline and revenue targets. This is a player-coach role: you’ll set strategy and roll up your sleeves on execution. Strategic thinking, creativity, and cross-functional collaboration are central to this role. You’ll bring marketing, sales, and customer success partners together for every event to create world-class experiences that represent our brand and stand apart from the pack. Your program will span: - Hosted conferences, including our annual customer conferences in North America and EMEA - Trade shows and industry conferences - Regional field marketing events and programs, such as executive dinners, roundtables, lunch-and-learns, sponsorships, and ABM-aligned activations - Webinars - Channel and customer co-marketing events What You’ll Do Strategy, Pipeline & Budget - Develop the annual events and webinar strategy for North America and EMEA, built around incremental pipeline targets and pipeline acceleration and influence targets set each year in Q1. - Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation. - Partner with our local EMEA marketing team on localized execution, retaining ownership of EMEA events and field strategy and budget. - Stay current on events and field marketing best practices and shifts in the market and adjust strategy and tactics to stay effective. Flagship Events & Trade Shows - Lead the strategy, development, and execution of our annual customer conferences, including LISTEN in North America and EMEA. - Lead the cross-functional effort behind each flagship event, working with marketing, sales, customer success, and product stakeholders on content and every element of a great event experience. - Own our trade show and industry conference program from selection through post-event follow-up.

- Manage all event logistics and operations, and ensure booth design, event content, and promotion reflect our brand standards and differentiate us. Regional Field Marketing & ABM - Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA, tied to incremental pipeline and pipeline acceleration targets. - Integrate events, field programs, and swag and gifting into broader account-based marketing (ABM) campaign sequences. - Develop an integrated attendance plan for each event and lead its execution. - Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up. Customer & Partner Programs - Work with customer success and channel teams to plan customer and channel enablement and co-marketing events. - Provide logistical support to customer success for Customer Advisory Board (CAB) meetings. Measurement & Reporting - Lead ongoing analysis of event and field marketing performance, including promotion effectiveness and ROI at both the campaign and aggregate level. - Report results and recommendations to the CMO and revenue leadership. Team Leadership - Manage, mentor, and develop a small events team as a player-coach, setting direction while staying hands-on in execution. - Build strong relationships with sales and customer success leadership and the core executive leadership team.

Job Tags

Similar Jobs