Job Description

GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story. That owner is this role. You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention. This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them. What you’ll do Orchestration: own how communication gets made and shipped - Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates. - Build and fix the communications planning process so marketing can absorb a dense flow of product launches without things getting lost between teams. - Run launches end to end, covering both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan: CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR, out-of-home. Then drive it to delivery. - Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines.

- Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately. - Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to. - Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief. Campaigns and partnerships: take the brand beyond its usual channels - Plan and run integrated 360 campaigns: one message, the right channels, launched together, on time and to a high standard. - Drive special projects and integrations, from concept and partner selection through to production and results. - Coordinate ambassador, celebrity, influencer and KOL partnerships, including long-term ambassador programmes with a series of activations, not just one-off placements. - Manage the production side: external agencies, creative studios and production houses, timelines, budgets, contracts and usage rights. - Coordinate joint communications with partners, collaborations and sponsorships. - Support the Brand Director in rolling out the brand refresh across every touchpoint. Message: own what we say and how it sounds - Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition. - Turn technical and financial mechanics such as mining rewards, tokenomics, cashback, yields and VIP tiers into copy a first-time user understands without a glossary. - Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship. - Maintain the d toolkit (messaging docs, key-message one-pagers, FAQ and objection handling, launch templates) so other teams stop reinventing product copy.

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