Job Description

Hi I'm Harriet, and I lead Marketing at Ashby. We've built a business with 5,500+ customers, a highly differentiated product, and a brand that people genuinely care about. We've invested in content, customer stories, community, and the foundations of a strong marketing program. Now, we have an opportunity to build a much bigger paid engine to support our next stage of growth. We're looking for a Senior Paid Marketing Manager to build it. You'll take ownership of our existing LinkedIn program and expand across Meta, Google Search, YouTube, and other channels. You'll have meaningful budget, strong creative and technical partners, and the autonomy to build a program that creates qualified pipeline and strengthens our brand. This is a hands-on role. We want someone who knows their channels inside out, enjoys getting into the details, and can take a campaign from initial hypothesis through execution, analysis, and optimization. You'll have access to specialist support when it makes sense, but you'll be the person driving the work. We also believe AI creates an opportunity for exceptional individual contributors to do work that previously required much larger teams. We're looking for someone who is already exploring that opportunity and wants to push it further. WHAT MAKES THIS ROLE INTERESTING You get to build with the resources most marketers wish they had. Paid is relatively underdeveloped at Ashby compared with the scale of our business. You get to build something substantial without unwinding years of accumulated complexity or fighting for the resources to make it work. We have strong content, customer proof, product differentiation, and an established brand. You'll start with a monthly budget in the hundreds of thousands of dollars and the support of our design, web, and RevOps teams. YOU CAN RETHINK HOW PAID MARKETING GETS DONE. We want to enable exceptional individual contributors to accomplish more through AI, automation, and better workflows. You'll have the freedom to experiment with new tools, build systems that improve your output, and challenge established ways of working.

YOU'LL BUILD A PROGRAM THAT MAKES THE BRAND AND BUSINESS STRONGER. We believe great paid marketing combines analytical rigor with creative judgment. You'll optimize for pipeline and efficiency while building campaigns that earn attention, communicate our differentiation, and give the right buyers a reason to care about Ashby. We don't want a lead-generation machine that makes our brand worse. WHAT YOU'LL OWN Build and scale our paid program. Own strategy and execution across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels as opportunities emerge. Prioritize audiences, develop campaign hypotheses, manage budgets, and turn promising experiments into repeatable sources of qualified pipeline. Drive creative strategy and experimentation. Develop campaign concepts, write ad copy, brief creative, and shape landing-page tests. Work closely with design, content, and product marketing to produce distinctive work. Build a disciplined testing cadence across audiences, creative, offers, and conversion paths, knowing when to scale, iterate, or stop. Use AI to increase your impact. Build practical workflows using AI, agents, and automation to improve research, creative iteration, campaign operations, and analysis. We want someone who actively experiments with new approaches, evaluates their effectiveness, and turns what works into repeatable systems. Own measurement and performance. Drive our approach to paid measurement in partnership with RevOps. Establish the signals and reporting needed to understand qualified reach, conversion, pipeline contribution, and efficiency. Develop better ways to assess incrementality, make informed decisions with imperfect attribution, and translate performance data into clear investment recommendations. Connect campaigns to the buyer journey.

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