Job Description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Marketing Manager based in the United States. We are looking for a hands-on Senior Paid Marketing Manager to build, lead, and scale a high-impact paid acquisition program within a growing B2B SaaS environment. You will take ownership of existing paid media activities while expanding into new channels, including LinkedIn, Meta, Google Search, and YouTube. With significant advertising budgets, strong creative resources, and cross-functional support, you will have the autonomy to shape strategy and drive measurable business growth. The role combines analytical expertise, creative thinking, and continuous experimentation to generate qualified pipeline and strengthen brand awareness. You will also leverage AI, automation, and innovative workflows to improve campaign performance and operational efficiency. This is an opportunity to build a scalable marketing engine, influence strategic investment decisions, and make a meaningful contribution to the company's next stage of growth. Accountabilities - Build and scale paid acquisition campaigns: Own the strategy, execution, and optimization of paid media activities across LinkedIn, Meta, and Google Search, while identifying opportunities to expand into YouTube, display, and other relevant channels. - Manage advertising budgets and investment: Allocate substantial paid media budgets, prioritize audiences and channels, evaluate campaign performance, and identify opportunities to improve return on investment and qualified pipeline generation. - Lead creative strategy and experimentation: Develop campaign concepts, write compelling advertising copy, brief creative teams, and collaborate on landing-page optimization.

Establish a structured testing approach across audiences, messaging, creative assets, offers, and conversion paths. - Leverage AI and automation: Develop and implement AI-powered workflows, agents, and automation to improve campaign research, creative development, performance analysis, and campaign operations. Test emerging tools and transform successful experiments into repeatable processes. - Own performance measurement and reporting: Establish relevant KPIs and reporting frameworks to evaluate reach, conversions, pipeline contribution, and campaign efficiency. Partner with Revenue Operations to improve attribution, assess incrementality, and translate performance data into actionable investment recommendations. - Optimize the full buyer journey: Collaborate with Sales, Lifecycle Marketing, and Account-Based Marketing teams to understand customer needs, improve audience targeting, and align paid campaigns with the entire customer journey, from initial engagement to qualified opportunities. - Establish a scalable paid marketing framework: Take ownership of existing campaigns, identify growth opportunities, build a consistent experimentation cadence, and develop processes that support sustainable acquisition growth. - Strengthen cross-functional collaboration: Work closely with Design, Content, Product Marketing, Web, and Revenue Operations teams to deliver cohesive campaigns that balance short-term performance with long-term brand development. Requirements: - Extensive paid media expertise: Demonstrated hands-on experience managing and scaling paid advertising campaigns across LinkedIn Ads, Meta Ads, and Google Ads, particularly within a sales-led B2B SaaS environment. - Proven campaign-building experience: A track record of independently developing, executing, and optimizing paid acquisition programs that generate qualified leads and contribute directly to sales pipeline and business growth. - Strong technical platform knowledge: Deep understanding of advertising platforms, campaign structures, audience segmentation, bidding strategies, conversion optimization, and performance analytics.

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